Reddin, a longtime consumer marketer, is currently chairman of the board of directors of Asbury Automotive Group, a Fortune 500 listed company, and previously served as chairman and CEO of LendingTree, the market online loans. Prior to LendingTree, Reddin managed the Coca-Cola brand in the United States and was a key member of the team that successfully introduced the beverage business to the bottled water category.
“The Revcontent team is ambitious and open to new ideas,” said Reddin. “They are nimble and agile and can respond quickly to the needs of their customers. Although it is a small business, Revcontent offers a superior product offering to the competition in many ways. However, it is one of the most competitive players in the industry. “
CEO of Revcontent, Richard Marques said: “Bringing Tom onto our board of directors is a potentially transformative opportunity for our business. Tom’s extensive level of knowledge within our category aligns well with Revcontent’s vision. the world, Tom brings a solid level of experience to the table, and I look forward to leveraging his perspective to deliver valuable results for our partners. “
Revcontent’s large market of demand from proprietary advertisers provides stable and consistent RPMs for publishers, typically outperforming market alternatives by 25-40%.
Revcontent is a leading multi-format, native advertising and content marketing platform that leverages lightweight, customizable technology to empower leading publishers and web marketers to meet and exceed their revenue, engagement goals. and growth. Revcontent clients include Microsoft, CBS, Barstool Sports, LA Times, and Nexstar and have been featured in leading publications such as TechCrunch, Forbes, Digiday, and AdExchanger. Revcontent was acquired by Star Mountain Capital and Capital Dynamics in 2021.
SOURCE Revcontent, LLC