As Mother’s Day approaches, LendingTree’s new consumer survey explores what consumers plan to give their mothers, how much they plan to spend and what mothers actually want
CHARLOTTE, North Carolina, May 3, 2022 /PRNewswire/ — LendingTree®the country’s leading online financial services marketplace, released its survey find out what the mother actually wants for Mother’s Day. The survey found that the top gifts on mom’s list this year include a card (36%), followed closely by quality time (32%) and flowers or plants (29%). Fortunately, 57% of consumers plan to give their mother a card this year. In contrast, only 21% plan to spend quality time with their mom. Additionally, the survey revealed that consumers will spend on average $225 on Mother’s Day gifts this year, vs. $219 Last year.
- The #1 gift on moms list this year? A card (36%)closely followed by quality time (32%) and flowers or plants (29%).
- Luckily for mom, 57% of consumers plan to give mom a card this year. In contrast, only 21% of consumers buying a gift this year plan to spend quality time with their mom.
- Americans will spend on average $225 on mother’s day gifts this yearfrom $219 Last year. Men ($276) intend to spend more than women ($168)and dads will spend the most, at $361.
- Dads say they feel compelled to give their loved ones the perfect Mother’s Day. 29% of men with children feel pressured to spend too much on holidays, compared to 19% without children.
- 33% of Americans could get into debt buying Mother’s Day gifts – but that’s probably not what mom has in mind. In fact, nearly 40% of consumers say their mom scolded them for spending too much money on her.
- 20% of moms say they’ve been disappointed with Mother’s Day gifts in the past. In many cases, spending a lot of money is not always what mothers want: 78% of mothers do not expect their children to spend $50 or more on a gift.
To view the full report, go to
LendingTree commissioned Qualtrics to conduct an online survey of 2,168 US consumers, April 4-8, 2022. The survey was administered using a non-probability sample and quotas were used to ensure that the base sample represented the entire population. All responses have been reviewed by researchers for quality control.
We have defined generations as the following ages in 2022:
- Generation Z: 18 to 25 years old
- Millennial: 26 to 41
- Generation X: 42 to 56
- Baby boomers: 57 to 76
While the survey also included consumers from the silent generation (those aged 77 and over), the sample size was too small to include results related to this group in the generational breakdowns.
LendingTree is the nation’s first online marketplace that connects consumers to the choices they need to be confident in their financial decisions. LendingTree empowers consumers to make smarter financial decisions through choice, education and support. Consumers can compare multiple offers from a nationwide network of over 500 partners in a single search and choose the option that best suits their financial needs. Services include mortgages, mortgage refinances, auto loans, personal loans, business loans, student loans, insurance, credit cards and more. Through the Connect experience, consumers receive free credit scores, credit monitoring, recommendations to improve credit health, and notifications when the proprietary algorithm identifies a savings opportunity. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information, visit www.lendingtree.comcall 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree.