- Car buyers cancel Tesla reservations due to Elon Musk’s behavior on Twitter, CNN reported.
- Some said they would drop the brand, while others were more likely to support it.
- Musk has argued with Biden and called the party Democrats “dividing and hating” in recent months.
Several drivers told CNN they gave up on buying a Tesla because of Elon Musk’s political views.
In interviews with 12 recent car buyers, several drivers told the network that they had abandoned a Tesla product — leaving deposits of up to $250 on the table — because of Musk’s recent behavior on Twitter.
“I don’t want Tesla cars to become the new MAGA hat,” Scott Wilson, a Tesla driver who is considering canceling a second order, told CNN. “I don’t want to be seen as a rich jerk, and I don’t want to be seen as a politically conservative, libertarian free speech warrior.”
In recent months, the Tesla CEO has become more outspoken about politics – clashing with President Joe Biden on Twitter, calling the Democrats a ‘divisive and hateful’ party and comparing Canadian Prime Minister Justin Trudeau to Hitler . In May, the billionaire said he would start voting for the Republican Party in the next presidential election and then announced his support for Florida Governor Ron DeSantis as a potential 2024 presidential candidate.
News of Musk’s decision to switch political parties came days before Insider published an investigation revealing that SpaceX paid a former flight attendant $250,000 after she accused Musk of having him sexually harassed. Musk told Insider at the time that there was “a lot more to the story,” but later joked about the allegations on Twitter.
“If anyone wants to spend money at Hobby Lobby, or Chick-fil-A or Tesla, they can do it,” Steven Kronenberg, a Californian who canceled the installation of a Tesla solar roof, told CNN Business. “I have a lot of other options.”
Chick-fil-A and Hobby Lobby are known for promoting conservative Christian values and have taken a stand against the LGBTQ community in the past.
While some car buyers said Musk’s Twitter behavior pushed them away from his business, others said they were more likely to support the billionaire now, CNN reported.
In May, Sen. Ted Cruz (R-Texas) said he was considering buying a Tesla after the electric car maker moved its headquarters to Texas in December, according to Bloomberg.
Meanwhile, Rep. Alexandria Ocasio-Cortez (D-NY) said she was considering ditching her Tesla in favor of a car made by unionized workers. Musk has repeatedly spoken out against the United Autoworkers Union and has been accused to threaten workers who have attempted to unionize.
Politics is increasingly implicated in consumers’ buying habits, according to a Reuters report in June. The publication said consumer boycotts have intensified following the murder of George Floyd.
A April survey online lending market leader LendingTree found that approximately 25% of Americans abandon a business or product they purchased in the past due to political concerns, as well as issues with how the business treats its customers. employees.